Rebecca Deschane and Heather Smith from the Wisconsin Economic Development Corporation will be presenting a new tool that was created to help communities attract and retain talent. Their talent marketing toolkit features a rich library of images and messages that highlight the advantages Wisconsin offers to anyone looking for the best place to pursue their passions. WEDC’s talent marketing toolkit lets you leverage the Think-Make-Happen In Wisconsin® brand platform to create your own talent retention and attraction marketing materials—videos, social media posts, digital and print ads.